Live

Watch CBSN Live

Lessons Learned From the Google Commercial -- and How to Make One of Your Own

Last night, Google taught the world how to make a killer TV commercial. If you haven't seen it, "Parisian Love" is elegant in its simplicity, clever in its design, and utterly, utterly charming. Take a look, then read on to learn some of the lessons you can and should take from this -- and see the knockoff video I made in under an hour!



Nice, right? To me this calls to mind Apple's "I'm a Mac, I'm a PC" ads, which consist of little more than two guys having a conversation. Here, you've got Google doing what Google does, yet somehow telling a sweet little story along the way. Brilliant.

And cost-effective! Granted, Google must have spent a tiny fortune to air it during the Super Bowl, but the ad itself probably cost almost nothing to make.

Indeed, check out the "tribute" ad I slapped together today. This took me about 45 minutes, and the only tools I used were ScreenToaster (the awesome screencasting tool we've covered before) and Windows Live Movie Maker (Microsoft's horrendously underpowered and borderline useless video editing program).


Pretty basic, I know, but you get the idea. I'm not saying you should steal from Google in crafting your next ad campaign, merely that you can create something cool, effective, and dirt-cheap using the tools already at your disposal.

What do you think of Google's ad -- and my knockoff?

View CBS News In