Small Business

Learn to Use Twitter for Marketing and PR

By Rick Broida

Updated on: October 9, 2008 / 8:00 AM EDT / MoneyWatch

Ah, Twitter -- loved by many, understood by few. Hence our post of a few months back, Just What the Heck is Twitter, Anyway? If you read that (and watched the accompanying video), maybe you're ready for the next step in your Twitter-cation: Using Twitter as a marketing and PR tool. HubSpot wants to show you how in a free one-hour Webinar scheduled for Friday, October 10.

The online seminar will cover the basics of using Twitter for marketing and PR, including:

What is Twitter and why is it important
How to use Twitter to monitor your brand and engage customers and prospects directly
How to reach media and bloggers directly to get PR coverage for your business
How to measure the results of your social media efforts

Sounds like good stuff. Can't make it to the live event? Sign up anyway and you'll get a link to the archived video and slides after it's over.