Lady Gaga is headed to SXSW for the first time. She's been tapped as this year's keynote speaker at South by Southwest in Austin, Texas, on Friday.
Gaga joins a star-studded list of previous keynote speakers, including Bruce Springsteen, Lou Reed and Dave Grohl.
The 27-year-old pop star will also perform at the festival Thursday headlining Doritos' lineup at Stubb's Bar-B-Q.
Fans can try to snag a ticket by completing a "series of bold challenges issued online." The show will help raise awareness for Gaga's Born This Way Foundation.
Watch Gaga announce her appearance in the video below: