Lady Gaga to give keynote speech at 2014 SXSW

Lady Gaga attends on day 2 of the Capital FM Jingle Bell Ball at 02 Arena on Dec. 8, 2013, in London.
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Lady Gaga is headed to SXSW for the first time. She's been tapped as this year's keynote speaker at South by Southwest in Austin, Texas, on Friday.

Gaga joins a star-studded list of previous keynote speakers, including Bruce Springsteen, Lou Reed and Dave Grohl.

The 27-year-old pop star will also perform at the festival Thursday headlining Doritos' lineup at Stubb's Bar-B-Q.

Fans can try to snag a ticket by completing a "series of bold challenges issued online." The show will help raise awareness for Gaga's Born This Way Foundation.

Watch Gaga announce her appearance in the video below: