Leadership

Keeping Up on PR News

By Jon Greer

Updated on: November 18, 2008 / 8:17 AM EST / MoneyWatch

You may have noticed that I get PR news and insights for you from a lot of different places around the web. How do I find these valuable nuggets, you might ask?

I like to think of it as "walking my beat." Here's my basic routine:

Read PRSA's daily email, Issues and Trends. I believe this is available to PRSA members only.
Scan Bulldog Reporter's Daily Dog. Free sign-up here.
Scroll through Poynter's Romenesko media news email. Sign up here.
Read Ragan's daily PR email. Sign up here.

I've also set up a Google Reader RSS feed of 63 PR and media blogs, which I scan here at Google Reader. It's obviously too long a list to copy into this blog post, but some of the better ones are listed in my blog roll in the right-hand column.

Don't know how to use Google Reader to follow your favorite blogs? That's a pity. It's pretty simple. And it's a great way to keep track of lots of news and opinions, because all you have to do is scan headlines and then click on them if they interest you.