I like to think of it as "walking my beat." Here's my basic routine:
- Read PRSA's daily email, Issues and Trends. I believe this is available to PRSA members only.
- Scan Bulldog Reporter's Daily Dog. Free sign-up here.
- Scroll through Poynter's Romenesko media news email. Sign up here.
- Read Ragan's daily PR email. Sign up here.
Don't know how to use Google Reader to follow your favorite blogs? That's a pity. It's pretty simple. And it's a great way to keep track of lots of news and opinions, because all you have to do is scan headlines and then click on them if they interest you.