Kate Hudson is the new face of Ann Taylor

(CBS) Kate Hudson is taking on a new role - as the new face of Ann Taylor.

The brand announced Wednesday that it has teamed up with the actress as part of its focus on "celebrating modern women of substance, style and success across every generation."

"I am thrilled to collaborate with Ann Taylor this spring," Hudson said in a press release. "I love fashion, and their new spring collection is so stylish and hip and colorful!"

"As a young girl I looked up to the sophisticated style of Ann Taylor so it's been very cool to see how the brand has evolved to meet the changing needs of modern women," she added.

The mother of two, 32, will appear in ads for the brand's Spring 2012 collection, shot by photographer Tom Munro.

Previously, Demi Moore was the face of Ann Taylor. Katie Holmes, Heidi Klum and Naomi Watts have also represented the brand.

"Kate is a dynamic woman who truly embodies the new Ann Taylor," said Kristen Dykstra, senior vice president of brand marketing for the company. "While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style."

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