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TV anchor wore same suit for one year - and no one noticed

SYDNEY -- The male co-host of an Australian TV program is finally getting some attention for his fashion sense. And that's his point.

Karl Stefanovic wore the same blue suit every day for a year on Channel Nine's "Today" program. And no one noticed until he went public with his hidden-in-plain-sight experiment.

He told Australia's Fairfax Media that while no one asked about his suit, people regularly commented about and criticized the outfits worn by co-host Lisa Wilkinson.

Stefanovic says, "I'm judged on my interviews, my appalling sense of humor - on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is."

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Presenters Karl Stefanovic and Lisa Wilkinson laugh live on-air as part of the Today Show 25th birthday celebrations outside the Sydney Opera House on June 28, 2007 in Sydney, Australia.
Photo by Lisa Maree Williams/Getty Images

The Age newspaper says he's still wearing the same blue suit, and only Wilkinson and another "Today" colleague knew about his experiment.

"They often remark that it's getting a bit stinky," he said in the paper's weekend edition. "I'm hoping to get it into the dry cleaners at the end of the year."

Wilkinson said the "Internet went just a little bit crazy" after Stefanovic's fashion stunt was revealed.