Kanye West catches flak from PETA, Theraflu over new song

"It was rude, period," Kanye West said on "The Jay Leno Show" about hijacking Taylor Swift's acceptance speech at the MTV Video Music Awards in 2009. Swift accepted his apology and surprised the audience at the next year's VMAs with with a song about West's much-spoofed faux pas.
Dave M. Benett
Kanye West attends at the Burberry Spring Summer 2012 Womenswear Show at Kensington Gardens on Sept. 19, 2011, in London.

(CBS News) Kanye West isn't only making headlines for the latest Kim Kardashian romance reports. The hip hop star is also catching heat both People for the Ethical Treatment of Animals and the cold and flu medicine maker, Theraflu.

His new song, titled "Theraflu," features the lyrics: "Way too cold, I promise you'll need some Theraflu."

Read more: Kanye West confesses love for Kim in "Theraflu"
Read more: Kim Kardashian and Kanye West dating: Report

A spokesperson from Theraflu told TMZ, "We in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner."

PETA, meanwhile, is taking issue with the lyric: "Someone tell PETA my mink is dragging on the floor."

A PETA spokesperson told the Wall Street Journal, "What's draggin' on the floor is Kanye's reputation as a man with no empathy for animals or human beings. He's a great musician but doesn't seem to have the fashion sense to design anything more than caveman costumes."

West also seems to drop his reported gal pal's name on the track with a reference to her ex, NBA player Kris Humphries: "I admit I fell in love with Kim 'round the same time she fell in love with him / Well that's cool, baby girl, do your thing / Lucky I ain't had Jay drop him from the team."

Listen to the track here.