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Justin Bieber is the new face of Calvin Klein

Justin Bieber is starting 2015 with a new gig: He's the new face (and abs) of Calvin Klein.

The pop star is featured in the brand's Spring 2015 ad campaign, alongside model Lara Stone.

"Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein," Bieber wrote on Instagram, where he posted a few photos from the shoot.

Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas

A photo posted by Justin Bieber (@justinbieber) on

@mertalas #calvinklein #2015 #mycalvins

Une photo publiée par Justin Bieber (@justinbieber) le

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A photo posted by Justin Bieber (@justinbieber) on


Calvin Klein also shared a teaser video for the new ad campaign on their social media pages, showing Bieber playing the drums and cozying up with Stone.



Bieber also stripped down to his undies while on stage with Stone at the Fashion Rocks show back in September. Naturally, those boxer briefs were Calvin Klein ones.