Right to Rise, the super PAC supporting former Florida Gov. Jeb Bush's presidential bid, is planning an initial round of advertising worth nearly $17 million aimed at eight states that hold their nominating contests in early March, CBS News confirms.
Including this new spending blitz, the group has dedicated $56 million to advertising so far. The new round of ads is primarily focused on the so-called S.E.C. primary on March 1, which includes a few states in the Southeastern Conference (SEC), a college athletic conference.
Right to Rise plans to spend $2.6 million in Georgia, $1.7 million in Tennessee, $6.1 million in Texas, $550,000 in Oklahoma, $630,000 in Massachusetts, $60,000 in Vermont and $3.1 million in Vermonth. The new round of ads also includes $2.1 million in ads in Michigan, which holds its primary on March 8.
The group considers the "S.E.C. primary" a valuable investment, pointing out that more than 50 percent of total delegates will be allocated in March.
CBS News' Alan He contributed to this report