Jay-Z Encourages Youth to "Vote Again" In TV Ad for HeadCount

NEW YORK (CBS) "More young Americans voted in 2008 than in any election in history."

Those words flashed across the screen during a Public Service Announcement featuring rapper Jay-Z on behalf of HeadCount organization's "Vote Again 2010"; a nonpartisan ad campaign encouraging participation in the midterm elections.

The 30-second advertisement  will appear on CBS, Fuse and several major cable networks.

"Our generation changed the world, it never happened before," said the rapper in front of a screaming crowd of thousands during his headlining performance at the Bonnaroo festival in June. "We absolutely changed the world -- We changed the world! So it just goes to show anything is possible, fight for what's right."

"Fight for what you believe in and stay 'forever young' [a reference to his Billboard hit single featuring British crooner Mr. Hudson]."

HeadCount sends volunteer street teams to concerts to register voters, working with about 50 artists this year including Jack Johnson, John Mayer, Dave Matthews Band, MGMT, The National, Passion Pit, Furthur and Tom Petty. The organization has registered more than 10,000 voters this year and signed up more than 100,000 for the presidential election in 2008.

Vote Again 2010 is a project/coalition being of  more than 30 youth organizations and media partners working together to turn out young voters.