J. Crew Markets Obama Daughters' Fashion

5135696First Lady Michelle Obama is seen as a fashion plate by some, and J. Crew is angling for the first daughters to follow in her footsteps.

A number of media outlets have reported on the stylish J. Crew trench coats and ballet flat shoes Sasha and Malia Obama wore upon arriving in Moscow on Monday. The Politico points out that J. Crew sent reporters a press release helpfully providing the details, such as prices and style numbers, of their outfits.

"The Obama Girls Bring Some American Style to Moscow," the release was titled.

It is no secret Michelle Obama is a fan of the brand, and the company has leveraged her praise with ads that read, "First Lady of Style: Get Looks Like Those Worn by Michelle Obama."

The Obama daughters made popular the J. Crew coats they wore on Inaurguration Day in January, though their parents have tried to keep the girls generally out of the spotlight.

The toy company Ty Inc. decided to re-name the Beanie Babies it dubbed "Marvelous Malia" and "Sweet Sasha" after Michelle Obama said it was inappropriate for the company to exploit her daughters' names. The company has managed, though to keep one Obama Beanie Baby on the market-- "Beanie Bo," named after the family dog.

J. Crew told Politico that the White House did no pre-approve its press release marketing the Obama girls' Moscow attire.