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It's Official: Live Current Media Bags Rights To IPL Portal For $50 Million

This story was written by Nikhil Pahwa.

From our India site ContentSutra: So here's the official announcement regarding Canadian company Live Current Media's deal with the Indian Premier league, for cricket, which we had told you about yesterday: The ten-year deal includes a minimum guarantee of $3 million per year to the BCCI, and $2 million to the IPL - $50 million in total. Readers should remember that these "exclusive" online rights that LCM has bagged are at the center of controversy surrounding the stringent guidelines that have been forced upon media companies: websites, including key sites like Cricinfo (owned by ESPN), Rediff (NSDQ: REDF) and others are not allowed access to the IPL matches. India's News Broadcasters Association had also threatened to boycott the IPL because they were being charged for showing clips of matches; that issue was reportedly resolved...more here.

By Nikhil Pahwa

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