Is Your Company Going Green?

The business world seems like it's going green, at least according to what you see in the media. McKinsey has said that having a green strategy is now a competitive edge (if it's viable). Now Booz Allen's strategy+business magazine is saying that companies that aren't going green will find themselves behind when the industrial revolution bursts its bubble. [for more see, my post Are You Ready for the Post-Industrial World?]

What do you think?

[poll id=11]

Michael Fitzgerald

Michael Fitzgerald writes about innovation and other big ideas in business for publications like the New York Times, The Economist, Fast Company, Inc. and CIO. He’s worked as a writer or editor at Red Herring, ZDNet, TechTV and Computerworld, and has received numerous awards as a writer and editor. Most recently, his piece on the hacker collective the l0pht won the 2008 award for best trade piece from the American Society of Journalists and Authors. He was also a 2007 Templeton-Cambridge Journalism Fellow in Science and Religion.

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