Intelius Buys People Search Engine Spock
This story was written by Joseph Tartakoff.
Intelius has purchased people search engine Spock, according to VentureBeat. Spock has raised $8 million in two rounds of venture financing, but it's in a crowded space. Even Google (NSDQ: GOOG) has entered the people search market with its introduction last week of profile results on the first page of some name queries.
While Intelius and Spock do essentially the same thing, Spock's model is partly advertiser supported, with basic information like job titles and some photos available for free and more comprehensive results available for $19.95, while Intelius charges for all of its information. VentureBeat suggests that Spock will now be able to send users to Intelius if they want to pay for deeper results. An Intelius spokeswoman would not confirm the purchase for paidContent.org Thursday evening.
By Joseph Tartakoff