Innovative Marketing - Is Your Company Too Old School?
Small, innovative advertising agencies seem to be popping up every day to compete with the older, well-known behemoths. Though the shops are cutting edge, their appearance highlights trends that businesses of varying levels of hipness across the country ignore at their peril. New York Magazine, covering the phenomenon, chalks up the recent explosion to one such trend:
"the rise of a true boom in Internet ad spending--.The Internet currently represents a little more than 6 percent of a $149.6 billion ad market, and it's the only fast-growing sector of an otherwise shrinking business, going up 20 to 30 percent annually in the U.S."But these shops are not simply adapting old media advertising campaigns for the web, they're creating innovative campaigns combining contests, street theater, website widgets, and viral marketing techniques. Check out the amazingly creative case studies in the magazine for inspiration as to what's possible.
And these techniques can work. Case in point -- the upcoming Simpsons movie. Linda Tischler writing for the Fastcompany.com blog, relates the success of Simpsonizeme.com, a site where people can create a yellow, "simpson-eque" portrait of themselves.
The site, which is a Burger King tie-in, launched quietly last Monday..... By mid-afternoon the site was overwhelmed by the crush of folks pining for that hip jaundiced hue. All this, without any visible promotion.By Tuesday afternoon over 4 million people had uploaded photographs, completing overwhelming the site's capacity.
With consumers moving so much of their lives online, advertising dollars and marketing techniques are following suit. Has your business or team fully capitalized on these changes?