Industry Moves Roundup: Spot Runner; Operative

This story was written by David Kaplan.
-- Spot Runner: Separate from the loss of national ad sales exec Joanne Bradford to Yahoo (NSDQ: YHOO) earlier, the online TV ad agency has tapped two new execs to its Local Marketing Services group. Former Autobytel and AOL (NYSE: TWX) exec Jon Rosen is in as VP of sales and business development; and
Elizabeth Carrasco, formerly of web traffic analyst Authenticlick, as VP of online engineering. Release (PDF)

-- Operative: Microsoft (NSDQ: MSFT) has another space to fill following the exit of Kevin Johnson in June and Bradford leaving, however briefly, for Spot Runner this past spring. Now, Microsoft vet Mike Hard is gone. He ran U.S. digital advertising sales at MSFT, and will now oversee global sales and marketing for Operative, a provider of ad management tools to web publishers. Hard spent 17 years in a variety of executive roles at the Redmond software giant. Release

By David Kaplan