Industry Moves: ESPN; NBCU; Hachette Filipacchi; Sanrio

This story was written by Amanda Natividad.
ESPN: The company is pumping up its digital efforts abroad with the hiring of Scott Sternberg as VP-international digital media for ESPN (NYSE: DIS) International. But Sternberg, who left *Yahoo* in early 2008 as senior director of business development, will work out of ESPN's offices in Bristol and New York. His portfolio includes the development and growth of ESPN's international web, wireless and broadband businesses. He'll report to Arne Rees, VP-international development. At *Yahoo*, Sternberg's work over six years included partnerships with then-SBC Communications and FIFA (which should come in especially handy).

NBCU: *NBCU* has signed on Maryam Banikarim as VP of integrated sales marketing. Reporting to Lauren Zalaznick, president, Women & Lifestyle Entertainment Networks, Banikarim will oversee marketing for women and lifestyle cross-platform sales. She joins from Univision Communications, where she served as CMO. (Via AdAge.)

Hachette Filipacchi: Eddie Alterman has been named VP and editor-in-chief of Car and Driver. He replaces HFM US Group Editorial Director John Owens, who had been acting e-i-c since Csaba Csere's departure two months ago. Previously, Alterman founded and was e-i-c of and his other magazine/site MPH.

Sanrio Digital: Robert Ferrari joins the Hello Kitty parent's digital arm as VP of publishing and business development. In this capacity he'll focus on Sanrio's gaming and social networking products. Most recently, he was VP of business development at gaming developer Turbine.

By Amanda Natividad