Here's a very basic sales technique...that can easily double your closure rate. While it's geared towards traditional call-and-close selling, it's still on target when it comes to coping with this incredibly common objection. The last bit of advice on the video ("Keep Quiet!") is priceless and so, so true.
BTW, The above is from Nick Moreno at the National Sales Center, a sales training firm.
READERS: What do you think? Does this basic stuff still work in the real world? For you, anyway?
UPDATE (12/7): I make an important point about this post in the new post "It Costs Too Much"=You Screwed Up"