How to Sell a Commodity Product (Retro Video)
In last week's post "How to Completely Blow an Easy Sale" I complained about how today's car salespeople don't have a clue about how to sell a car. I was curious about whether there were any instructional videos on how to sell commodity products, and I ran across this 1941 sales training short from Chevrolet. Weirdly, the advice in this ancient video was exactly what that sales person needed to know.
What's both funny and sad about this is that it really does illustrate how badly today's companies prepare sales professionals for their jobs. Consider: Chevrolet was actually producing movies to help with sales training. Today, they just throw people on the lot and see who can move metal. Pitiful.
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