Small Business

How to Market Yourself on Facebook

By Rick Broida

Updated on: November 1, 2007 / 9:06 AM EDT / MoneyWatch

Facebook -- that's the social networking site used by college students, right? Not any more: Facebook has evolved into one of the Web's largest networks, with something like 46 million users. So what does this mean to you and your business? With a little know-how, you can use Facebook as a powerful marketing tool -- and the only cost is a bit of your time. MarketingSherpa shows you how to leverage Facebook in eight easy steps, including:

Step #4. Post relevant content
Once your profile is what you want it to be, start building your credibility by adding content to the site. Anything that establishes your authority should be used. This can include:

Links to articles you have written
Links to articles that quote you
Incorporating your industry blog
Showing a list of your favorite industry books
Having many "friends" from the industry

The key goal here is to establish a professional presence, then start making that presence known through networking. Have you used Facebook to meet new business contacts or generate new business? Share your stories of success in the Comments! [via Marketing Pilgrim]