How to Make Twitter Less of a Time-Suck
You already know that using Twitter at the office might actually improve your productivity. (Facebook, too.) Ah, but can it go the other way? At what point does Twitter start having a negative productivity impact?
When you check it every minute of every day -- an easy habit to fall into. Over a WebWorkerDaily, online marketing advisor Denise Wakeman of The Blog Squad tackles five questions on improving Twitter productivity. Here's a sampling:
WWD: How can Twitter contribute to an increase in productivity?The key takeaway here is to not leave the Twitter page/client software running all day, but rather to check it just a few times. That's no doubt good advice for all kinds of online distractions (Facebook, Bloomberg, BNET, etc.), even if they do provide practical business value.
Wakeman: Create a strategy for using Twitter. It's fantastic for getting immediate, real-time feedback, doing research and getting someone's attention when other avenues don't work. Use tools like SocialOomph to pre-schedule tweets also helps keep your content and promotions top of mind when you are focused on other work. Follow industry leaders and use tools like TweetDeck to watch stay on top of trends and react quickly to opportunities.
Have you found a good way to manage your Twitter interactions so they don't suck up too much of your time? Or are you still avoiding the service altogether? I'm curious to hear your thoughts.
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