MoneyWatch

How to Get Motivated to Cold Call

By Geoffrey James

Updated on: February 23, 2010 / 12:12 AM EST / MoneyWatch

The recent post "Free Coaching: Accelerate Your Career" asked Sales Machine readers to identify the weakest link in their sales skill set, so that we could address the challenge personally. Sales Machine reader Jbpo writes:

My biggest problem is getting motivated to cold call or to cold visit prospects. I am okay once I start, but getting motivated and staying motivated are the 2 largest challenges for me. With the economy as it is, my being able to acquire new clients is do or die for me and for the company with which I work. There is a limited client base from which to prospect and there is a lot of competition in our area. I just need to get motivated to set those appointments and not get side tracked with other less important business.

MY RESPONSE:

Actually, I covered this issue very completely in the post Get Insanely Motivated to Cold Call. The post leads you through a very simple six-step process that WILL motivate you to cold call. It utilizes a combination of techniques that I've picked up over the years to motivate me to make difficult or challenging calls.

Try the system in that post and report back to me in a comment! I'm going to be very surprised if you don't tell me that you're no longer having problems with this kind of motivational challenge.

READERS: Any further suggestions?