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How a Green Start-Up Planned for Rapid Growth -- And Got It

What's good for the environment can also be good for your bottom line.

SF Green Cab planned for a green, growing business from the start, removing obstacles to expansion. The taxi service doubled its fleet of hybrids within three years -- but not without growing pains.

In this video, Green Cab general manager Athan Rebelos explains how the company laid a foundation for rapid growth, while using environmentally friendly practices to cut costs and attract more customers.