Another deal in the hot health info space Hearst has acquired Map of Medicine, a UK-based medical info service targeting doctors, from B2B media firm Informa. The web-accessible service, launched in 2000 and acquired by Informa in 2005, offers decision-making tools based on so-called evidence-based healthcare principles. The company has partnered with the National Health Service as part of the UK public health service's modernization campaign. Hearst says it will mesh Map of Medicine with its Zynx service, which monitors clinical and patient data to aid healthcare decision making. Terms of the deal were not disclosed. Release.
By Joseph Weisenthal