Grinnell College basketball player Jack Taylor's 138-point record game a stunt?

This image provided by Grinnell College shows Grinnell guard Jack Taylor (3) shooting one of 108 shots during Tuesday's Nov. 21, 2012 game against Faith Baptist Bible in Grinnell, Iowa. Taylor scored 138 points to shatter the NCAA scoring record in Division III.
Cory Hall,AP Photo/Grinnell College

(CBS News) Jack Taylor of Grinnell College played his first game Sunday night since breaking the all-time record for points in a game. But some fans are asking -- was it a history-making moment, or just a stunt?

It was no accident that Taylor scored all those points in the game. The strategy behind the feat was all planned out by the coach. So, as Taylor took to the court Sunday night, fans packed the gym to see if that strategy would work again. But Taylor's shooting skills were not enough to lead Grinnell to another victory. The 5'10" shooting guard missed his first three shots against the Statesmen of William Penn University before scoring 21 points in a losing effort. It was a far cry from the mind-blowing 138 points he racked up in last Tuesday's game against tiny Faith Baptist Bible College.

His performance shattered college basketball's single-game scoring record and sent the media into a Taylor-made frenzy. Game highlights showed up on just about every major channel, and newspapers from coast-to-coast jumped on the story. Even some of the biggest names in sports took notice. Los Angeles Lakers' star Kobe Bryant, said, "I mean, I don't care what level you're at, scoring 138 points is pretty insane."

But it didn't take long for the critics to speak up. WFAN sports talk radio host Mike Francesa said, "It's a gimmick! It's not real. They were taking the ball, rebounding it and throwing it back to him. They didn't show you that video."

At issue, Grinnell's unique formula for winning. Their coach has even broken it down into a math equation. Whenever the Grinnell College Pioneers make 94 shots, with at least 47 of them from three-point range, and pull down a third of their missed shots and take 25 more shots than their opponent, all while forcing them to turn the ball over 32 times, they win. Grinnell claims it's worked an amazing, 95 percent of the time. In Taylor's case, he took 108 shots -- that's one every 20 seconds.

Kyle Smith, men's head basketball coach at Columbia University, said, "I really didn't think it was possible...ultimately absurd. If it was part of competing to win in a tight game -- they need 138 to win, that's fine, but if it's a rout, and we're doing it for attention-seeking purposes, I don't see the benefit in that for anyone."

Many say that having one player dominate the game sends the wrong message.

Jon Rothstein, of CBS Sports, said, "Now you start to think will more kids simply focus on trying to score the ball, or in this case, make outside shots because of what happened in this instance."

After last night's game, Taylor said he's happy to see life -- and basketball -- finally return to normal. He said, "To play a team like that was definitely sobering, you know, brought me back down to Earth and I got to keep improving my game."

Watch Terrell Brown's full report in the video above.