Google-Yahoo Non-Deal: Implications For All; From $33 to $13?

This story was written by Rafat Ali.
Simple if you break them down:

-- Google: Not much for Google (NSDQ: GOOG) long term, except couple of billions in revenues over the next few years.

-- Yahoo: Well, it will be scrambling for other options, as it has been for most of this year. It just lost about $800 million in incremental revenues per year, as it hopes. The AOL (NYSE: TWX) deal seems within reach, and then, a limited search deal with MSFT also seems possible now. News Corp (NYSE: NWS) could come back into the mix again. Also, is this finally a chance for Jerry Yang to resign? Possibly the cleanest break chance he ever had since he started again as CEO.

-- Microsoft: It could be that partner for Yahoo (NSDQ: YHOO), finally. Or better still, Yahoo's so much cheaper now to buy, maybe even $13 per share than the earlier $33. And oh, did I say willing

By Rafat Ali