Piggybacking on YouTube's new showcase for TV programming, Google (NSDQ: GOOG) is expanding its cable and satellite ad targeting program, Google TV Ads, to online.
Of course, Google's online advertising initiatives are already fairly extensive. But since coming out of beta a little over a year ago, Google TV Ads' audience measurement program's growth has moved fairly slowly. In a post on Google TV Ads' blog, Product Manager Geoff Smith says the new feature, currently in beta, invites marketers to place commercials into the ad breaks of TV programs watched online. Ads can also run pre-roll or post-roll.
Smith's post mentions YouTube's efforts but says the extension of Google TV Ads to full-length broadband TV programming will extend to "other websites that carry full-length video programs." As for marketers, the beta test is available only by invite.
By David Kaplan