Google Sells Performics SEM Unit To Publicis
This story was written by Joseph Weisenthal.
After Google (NSDQ: GOOG) completed its acquisition of DoubleClick earlier this year, it announced plans to divest itself of Performics, the search marketing firm that came with the package. That Google wouldn't want to be in the SEM game was pretty easy to comprehend. Today the company has announced that the unit will be sold to advertising firm Publicis for an undisclosed sum. The Paris-based ad holding company says it will combine the unit with its existing SEM practice and that it will strengthen its Vivaki Nerve Center. Performics has 200 employees around the globe who will report to Vivaki head Curt Hecht. The deal is expected to close this quarter. Release.
By Joseph Weisenthal