Facebook Marketing: How to Build Killer B2B Pages

Last Updated Jul 30, 2010 8:27 PM EDT

As I mentioned a couple weeks ago, if you're smart about marketing your business on Facebook, the rewards can be huge.

But how do you get smart? Start with the B2B Marketer's Guide to Great Facebook Pages. It's a free e-book packed with case studies, B2B resources, data on B2B and B2C usage, and tips on creating a killer FB page for your business. Here's a slideshow sampling:

To get the e-book, you'll need to supply a bit of personal and professional info and some stats on your company (number of employees, etc.). But I think that's a fair trade for any SMB interested in leveraging Facebook -- and in the dark about how to start.

Just make sure you avoid Nestle's infamous Facebook mistake.

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    Rick Broida, a technology writer for more than 20 years, is the author of more than a dozen books. In addition to writing CNET's The Cheapskate blog, he contributes to CNET's iPhone Atlas.