Updated Jul 30, 2010 8:27 PM EDT
As I mentioned a couple weeks ago, if you're smart about marketing your business on Facebook
, the rewards can be huge.
But how do you get smart? Start with the B2B Marketer's Guide to Great Facebook Pages. It's a free e-book packed with case studies, B2B resources, data on B2B and B2C usage, and tips on creating a killer FB page for your business. Here's a slideshow sampling:
To get the e-book, you'll need to supply a bit of personal and professional info and some stats on your company (number of employees, etc.). But I think that's a fair trade for any SMB interested in leveraging Facebook -- and in the dark about how to start.
Just make sure you avoid Nestle's infamous Facebook mistake.
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