Jeff Glor talks to Tom Mueller about "Extra Virginity: The Sublime and Scandalous World of Olive Oil."
Jeff Glor: What inspired you to write the book?
Tom Mueller: The honest, often saintly producers of great oil, who are losing their shirts to fake "extra virgins," yet persist in making the very best oil they can. And consumers who think they're buying one of the healthiest foods on the planet, and often get something very different.
TM: Just how low the ethical standards of the olive oil industry really are. The average industrial oil dealer makes a used car salesmen look like a Peace Corps volunteer. I was also surprised at how much fun oil criminals were to be with, for all the damage they're doing!
TM: I sometimes fantasize of being a classical guitarist or a pro tennis player, but my heart is squarely in writing, both fact and fiction.
JG: What else are you reading right now?
TM: John Banville's "The Sea," anything and everything by Cormac McCarthy, "Food Inc," "The Omnivore's Dilemma"
JG: What's next for you?
TM: www.extravirginity.com, where I want to launch a revolution in olive oil awareness in America, and create a tipping point towards quality oil.
For more on "Extra Virginity" visit the W.W. Norton website