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Everything's coming up rosé

Rosé, the pink wine that's red hot
Rosé, the pink wine that's red hot 03:14

Mo Rocca pours a summer treat:  

The verdant North Fork of New York's Long Island is a destination for wine lovers. What distinguishes Michael Croteaux's eponymous vineyard: it's the nation's only vineyard dedicated exclusively to rosé.

"Everybody has their own story about how they want their vineyard to go and what they want to do," said Croteaux. "And our story's pink.

 "It tastes like a day at the beach."

Mo Rocca with Michael Croteaux, whose Croteaux Vineyards is the country's only vineyard dedicated exclusively to rosé wine. CBS News

It's become so popular that Croteaux sometimes runs dry of his exquisitely dry rosé weeks before summer's end. 

"They would call that probably salmon or melon,"  Croteaux said of one sample. "Whereas this is almost like a pale peach kind of color."


But back in the '70's and '80s rosé was considered sweet swill -- not taken seriously at all.

"Rosé seemed sort of, like, JV red wine. Red wine that wasn't trying," said Katherine Cole, who has written a book about rosé, "Rosé All Day" (Abrams).

The wine has a surprisingly rich history: "People think of rosé as a lesser wine or a cheap wine, when in fact for centuries the tsars of Russia, the popes, the kings of France, they all preferred rosé to red," said Cole. "Red was for the peasants."

Today it seems rosé is for everyone. In 2015 sales grew by 60%. So no, it's not just your mother drinking it.

In fact, according to Cole, 47% of all rosé consumers are male. "So I think there's something really beautiful about a guy just being really confident and saying, 'Hey, I drink pink wine. I'm proud, I'm proud to be a pink wine drinker!" 


And that gorgeous hue has helped make rosé a huge success on social media, like Instagram.

Brothers Tanner and David Oliver Cohen and comedian Josh Ostrovsky are the trio behind White Girl Rosé. "We're like the Magellans of Rosé, you know, constantly forging into New World's rosé," said Ostrovsky.

"Or Elon Musk," suggested David Oliver Cohen.

"Rosé is kind of like the cousin of ill-repute of wine," said Ostrovsky. "It's a little more fun. It takes itself a little less seriously."

Their brand, White Girl, was inspired by the fictional online character they created: "Babe Walker," who tweets about her "white girl" problems: 

"She's a girl that would love to drink rosé for a living," said Tanner Cohen.

Rosé wine in a can. Swish Beverages

Their rosé is not exactly high end (their Babe rosé wine comes in a can), and they're okay with that. 

"People of an older generation are, like, 'Wine in a can?' But like, it tastes really good," said Ostrovsky.

"It does taste good," laughed Rocca. "What is the future of rosé?"

"Ostrovsky said, "Honestly, the rosé future is anything you can imagine. We're doing rosé kegs. The sky is the limit. Rosé is here to stay."

In fact, everything's coming up rosé.

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