Elevation's McNamee Steps Down From Forbes Media Board; More Cost-Cutting On The Way

This story was written by David Kaplan.
Citing the need for more scaling back at Forbes Media, Roger McNamee, co-founder of the private equity firm Elevation Partners, is stepping down from the magazine company's board, the investor told NYP's Keith Kelly. His seat will be handed over to Bre Pearlman, who Kelly described as an "aggressive" cost-cutter.

McNamee was behind Elevation's decision to purchase a minority stake in Forbes Media, which includes the 92-year-old Forbes magazine; the Forbes.com site; and a number of smaller media properties, nearly three years ago for $250- to $300 million. In an e-mail message to Kelly, McNamee indicated his reason for moving aside is related to the company's inability to see its online advertising revenue offset declines on the print side, something that the investor noted is an industry-wide problems and not particular to Forbes. More after the jump

Cuts and more of the same: Forbes has already been fairly aggressive on reining in costs since the financial meltdown last fall. In addition to completing the merger of its online and print editorial operations in January, which left 19 staffers laid off, it shuttered its auto site and gutted the ForbesTraveler staff. In March, the company said it would lay off another 50 employees on top of the 60 that had been let go since the fall.

Earlier this month, Jim Spanfeller, president and CEO of Forbes.com, wrote an opinion piece for paidContent about Google's impact on online content producers.

By David Kaplan