eBay Acquires Bill Me Later For $945M; Plus, It Buys Two Danish Classifieds Sites For $390M

This story was written by David Kaplan.
eBay (NSDQ: EBAY) announced two acquisitionsspending over $1.3 billion alogetherthis morning designed to shore up its shore its other parts of its business in the face of declining profits and stagnant traffic at its primary online auction site.

-- The San Jose, CA,-based company says it has struck a definitive agreement to acquire Pay Pal rival Bill Me Later for approximately $820 million in cash and about $125 million worth of outstanding options, net of option exercise proceeds. The company will be combined with PayPal, which eBay already owns. The deal is expected to be completed by the end of the year. Release

-- Secondly, as part of its goal to increase its online classifieds holdings, eBay has turned to Denmark to buy Den Bla Avis and BilBasen for $390 million (about 2.1 billion Danish Kroner). The prices for the two weren't broken out individually. eBay, which has a minority stake in Craigslistthe two are currently in the midst of a wide-ranging legal battlehas indicated that it wants to expand its focus on the online classifieds business. Den Bla Avis and BilBasen is added to eBay's global portfolio of such sites, including the Netherlands' Marktplaats, Spain's LoQUo, the U.K.'s Gumtree, Germany's mobile.de and Kijiji, which is stronger in Europe, but has been working on building up its U.S. presence lately as a competitor to Craigslist. eBay boasts that this latest acquisition gives it an online classifieds business a stake in more than 20 countries and 1,000 cities. As eBay hinted at its plans to buy more online classifieds last month, rumors began circulating that it planned to cut about 10 percent of its 15,000-person workforce. The company has not commented on the layoff rumors. Release

By David Kaplan