"Eastbound and Down" Kenny Powers is new management at KSwiss

(CBS) - To start, if you do not watch Eastbound and Down, you not only should, but you may be a bit confused by KSwiss's new marketing campaign centered around its main character, "Kenny Powers" (played by Danny McBride). 

Either way, you should recognize some of the star athletes in the above video and will definitely laugh at their "management style".  Check it out.

To promote their new sneaker line, the "Tubes," Kenny has become the new CEO of KSwiss, an all-star team of athletes into his chiefs of staff. This video offers you a behind-the-scenes at the new, athletic look of KSwiss.