Watch CBS News

Donald Trump's first TV ad hits the airwaves

Donald Trump's first television ad begins airing Tuesday in the key early voting states of Iowa and New Hampshire, less than a month before voting kicks off.

The GOP presidential contender, who has been running neck and neck with Sen. Ted Cruz, R-Texas, in Iowa, unveiled the 30-second spot on Monday.

In the ad, he says he will "make America great again" by calling for a temporary shutdown of Muslims entering the U.S., cutting off the head of the Islamic State in Iraq and Syria (ISIS) and by building a wall along the border with Mexico to stop illegal immigration.

Trump said he is planning to spend at least $2 million a week on advertising, spending $1.1 million on TV ads in Iowa and nearly $1 million in New Hampshire.

At the largest station in New Hampshire, ABC affiliate WMUR, the most expensive Trump ad cost $4,000 for a 30-second spot during the primetime shows "Modern Family" and "Blackish." Trump also bought time during the NFL Wild Card Game on Jan. 9 for $2,500 and on "The Bachelor" for $2,400.

Trump's campaign will also air a new radio ad this week in South Carolina.

The ad buys come less than a month before the primary voting begins with the Feb. 1 caucuses in Iowa and the New Hampshire primary on Feb. 9.

CBS News' Steve Chaggaris contributed to this story.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.