But then, at the end of the call, it became clear. The point of the robocall was, in part, to get me to watch the show (if I do I watch local news, I tend toward NewsChannel 4). Once the polling was complete, the recorded Ritter came back on the line and told me to tune in to watch the results. Put in the larger context of what's going on in the local news business, this robopoll makes a certain kind of sense. Think of it as robopoll as media buy; I highly doubt they really care what I think. People aren't watching as much TV as they used to; local station revenues, according to a report released yesterday from BIA Advisory Services, are predicted to be down by a jaw-dropping 17.3 percent this year -- hence, it's time to set up the robopolls! Reach some people who might not be watching Eyewitness News!
So, when the big moment came last night on the news, did I check in to see what the result was? Um, no.