Dannielynn Birkhead, daughter of the late Anna Nicole Smith, is following in her mother's modeling footsteps.
The 6-year-old has taken a starring role in the spring ad campaign for Guess Kids.
Guess? Inc.'s creative director Paul Marciano said in a statement that Birkhead has the "same playful spirit" that her mother would carry onto a set.
The brand hired Smith in 1992, and she appeared in its sexy denim-wear ads through 1993. She was a relative modeling unknown at the time, although earlier in 1992, she was on a Playboy magazine cover.
Smith died in 2007, of an accidental drug overdose. She was 39.
"Dannielynn had fun paying tribute to her mom with the Guess ad campaign, but it is back to school for her which is her focus. The first thing she asked is 'When will I be on the shopping bags like Mommy?'" her father, Larry Birkhead, said of the photo shoot, according to USA Today.
Dannielynn's campaign also stars Peyton Edmunds, the daughter of music industry veteran Babyface. The ads were shot on a Malibu, Calif., beach, and they'll start appearing in magazines, on billboards and on buses beginning in January.