@ D: Murdoch On WSJ: We Can Charge A Lot More
This story was written by Staci D. Kramer.
Rupert Murdoch, the new owner of D conference, and Dow Jones, is speaking in the last keynote of the day today, at his conference. When asked by Walt about the future of newspapers: "I just love communicating with people, whether print, TV, print, mobile and others. Print will be there will be there for at least 20 years, and outlive me."
On keeping WSJ/Barrons as subscription: "When I saw how much money they were making, I changed my mind on it. People can pay a lot more than we are charging, from $50 a year to $150 million...We have 2000 great journalists....if we can't fashion something great out of it, then we have something wrong," he said, elaborating on the premium product that WSJ can build on.
Keeping on building up WSJ: "Every piece of story in WSJ has on average about 8.3 editors involved...that is ridiculous. You have to get all of the facts in in half the space...New York Times charges $500 a year for subscription...now we charge about $150 a year. We still have a long way to go."
By Staci D. Kramer