Molson Coors Canada will pull 30 billboards in British Columbia that made fun of people from Toronto. In an attempt to play off Canada's East-West rivalry, the boards -- from DraftFCB -- touted Coors Light as:
We basically realize we've had a misfire here ... It was a local insight. The intention was kind of playing off an East-West rivalry, but we're sorry because obviously we've offended some people.The work was tanked by a single woman, Kathryn Gallagher Morton of Newmarket, Ont., who took this image (click to enlarge) and gave it to a local newspaper newspaper.
The story generated 350 comments on Toronto Star's web site, where not everyone thought Coors' self-censorship was warranted:
"Whenever I think of B.C., I think of a bunch of grass smoking potheads living on welfare. Put that on a billboard in Toronto and we will be accused of some charter of rights and freedoms infraction. Meow," wrote "Manganquay" on the Star's site.