Cold Calling: Beginning & Advanced Techniques

Cold calling remains one of the most challenging aspects of a sales job. It takes both emotional resilience and technical skill to do it effectively, which is why we've spent so much time in this blo...g on the subject. A reader just emailed me the following:

I recently looked at an article you wrote on A Foolproof Cold-Calling Script. I loved how there is a flow to your technique and leaves them fewer paths to go down. One of my colleagues recently tried your technique with great results!!! I myself have started trying the script and have found success as well. I was wondering if you had other path-leading scripts that applied to other sections of the sales cycle?

Clearly, not everyone is finding the many posts that can help you with both aspects of cold calling. With that in mind, here are the ESSENTIAL Sales Machine posts for those of you who must cold call as part of your sales job:

• How to Achieve a Winning Attitude
• How to Find Hot Sales Lead in 6 Easy Steps
• How to Craft a Killer Elevator Pitch
• How to Win Customer Referrals in 6 Easy Steps
• A Foolproof Cold-Calling Script
• The Ultimate Cold Calling Tool
• The Ultimate Lead Qualification Tool

READERS: If you cold call, do yourself a favor and bookmark this post, so you can more easily find these essential collections of information.