Coach Fights Phony Bags with a Phony Person?

Have you heard the one about how Coach gave money to a public relations class at Hunter College so that the kids could learn about how bad counterfeit goods are, and then allegedly condoned the kids using that money to create a phony advertising campaign featuring a phony student who gets her Coach bag stolen and offers a $500 reward on posters all over campus only to have a bad guy claim the reward with a knock-off Coach bag that awakens her to the dangers of a counterfeiting underworld filled with terrorists and child labor, all of which the phony victim wrote about on her phony blog?

No? Then check out this fascinating tale of viral marketing, corporate encroachment on campus, and "the fuzzy world of online ethics" in the latest Adweek.

There's a lot that's over the top in this one, but did the students really have to create the backstory where the girl got the bag as a gift from an ex-boyfriend serving in Iraq? Really? They were willing to go there?