Roku and Time Warner Cable announced Monday at the International Consumer Electronics Show a deal that will bring up to 300 live streaming TV channels to the digital media receiver.
Roku has a line of devices that lets users stream online videos through their television sets. The new deal will add an application to Roku's menu called TWC TV, which will be offered to Time Warner Cable subscribers at no additional cost.
This partnership marks the first time Time Warner's content has been made available for streaming on a digital media receiver. However, Time Warner subscribers do already have the ability to stream video from mobile devices with the TWC TV app for iOS and Android devices.
Similar to the TWC TV apps for mobile devices, it is likely that Time Warner customers will have to sign in to the Roku app with their cable account credentials.
TWC TV is expected to launch this quarter on the Roku 2, Roku HD and Roku LT and the Roku Streaming Stick.
The 2013 International Consumer Electronics Show takes place in Las Vegas from Jan. 8 to 11.