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Calling all model hopefuls: Madonna and Lola want you

Kelly Osbourne and Madonna's daughter Lola appear at Macy's Herald Square in New York on Nov. 2, 2011. Iconix Brand

(CBS) Madonna and Lola are on the hunt for a new face for their Material Girl clothing line. The mother-daughter fashionista duo will hold auditions across the country to find new models for their spring 2012 campaign.

Madonna's daughter Lola dishes on fashion line

Lola and the brand's spokeswoman Kelly Osbourne kicked off the "Lucky Stars" Model Search Wednesday with a casting call at Macy's Herald Square. Four additional events will take place this month in Miami, Chicago, San Francisco and Los Angeles.

After the search wraps on Nov. 21, Madonna and Lola will fly the 10 finalists to New York for one last round. Winners will be part of Material Girl's spring 2012 national ad campaign.

While Lola, 14, is busy with her juniors brand, her mother has started planning a new line for adults -- specifically, women aged 27-50. According to Women's Wear Daily, the pop star will launch a second brand, Truth or Dare by Madonna.

Think you have what it takes to represent Material Girl? Go to the Material Girl's website for details.

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