The kind of "quiet diplomacy" that the U.S. is practicing is a better way to send a message to China's leaders rather than "frontal confrontation," Stephen Hadley said.
Mr. Bush has given no indication he will skip the event. "I don't view the Olympics as a political event," he said this past week. "I view it as a sporting event."
The White House has not yet said whether he will attend the opening ceremony on Aug. 8.
"We haven't worked out the details of his schedule at this point in time, but from his vantage point, if you listen to what he has said, he has no reason not to go," Hadley said in television interviews Sunday. "Because what he has said is we need to be using diplomacy."
Calling a boycott "a bit of a red herring," Hadley added: "I think unfortunately a lot of countries say, 'Well, if we say that we are not going to the opening ceremonies we check the box on Tibet.' That's a cop-out.
"If other countries are concerned about that, they ought to do what we are doing through quiet diplomacy, send a message clearly to the Chinese that this is an opportunity with the whole world watching, to show that they take into account and are determined to treat their citizens with dignity and respect. They would put pressure on the Chinese authorities quietly to meet with representatives of the Dalai Lama and use this as an opportunity to help resolve that situation," Hadley said.
Critics of China say that were Mr. Bush to avoid the opening ceremony, it would send a powerful signal of international anger over China's violent response to protests led by Buddhist monks in Tibet.
British Prime Minister Gordon Brown and German Chancellor Angela Merkel will not attend the opening ceremonies.
Mr. Bush is going to the Olympics to show support for the American team and all the participating athletes, Hadley said. At the same time, he is relying on "his own personal diplomacy" in dealings directly with Chinese officials.
In a telephone call March 26, Mr. Bush pushed China's president, Hu Jintao, about the violence in Tibet, the necessity for restraint and the need for China to consult with representatives of the Dalai Lama, Tibet's spiritual leader, the White House said.
"We have a lot of leverage on the Chinese. We are using it in a constructive, diplomatic way. And it's a lot greater leverage than just the issue of whether he goes to an opening ceremony or not," Hadley said. "The whole international community has leverage. They ought to be using it now, not letting themselves off the hook by simply saying, 'Well, we won't go to the opening ceremonies.'"
China has defended its use of force against anti-Chinese protesters in Tibet, describing the demonstrations as riots and violent crimes. The uprising is the most sustained against Chinese rule in almost two decades. It has put Beijing's human rights record in the spotlight, embarrassing a Communist leadership that had hoped for a smooth run-up to the Olympics.
In their conversation, Mr. Bush "raised the issue of human rights, he raised the issue of what's going on in Tibet and he sent a very clear message that he believes it's in the interest of Chinese authorities for them to meet with representatives of the Dalai Lama," Hadley said.
Asked whether confronting the Beijing government about Tibet in public was counterproductive, Hadley said: "It's an issue of the Chinese government. It's also an issue of the Chinese people who are very invested in the Olympics, who see it as a coming of age for China. And so it's a balancing here. We think that it is very important to deal with the Tibet issue. But we think the best way to do that is through the kind of diplomacy we have been undertaking, not by the kind of frontal confrontation that's being suggested by some."
Hadley spoke on "Fox News Sunday" and ABC's "This Week."