6. Miracle Whip: Don't Be So Mayo This campaign was rescued when Stephen Colbert made fun of it (after BNET first noted it). But as originally conceived, it's a disaster. Somehow we are supposed to be persuaded that mayonnaise isn't trendy. 5. Palm Pre: Tamara Hope They've been driving America mad all year: Ads with Tamara Hope's halting stage whisper about how orgasmically wonderful the new Palm device is. What were the director's instructions on this? Something like: "Give us earnest! No, casual! No, earnest and casual at the same time! Now face away from the camera! Now face back!" 4. General Motors: Reinvention A one-legged man goes jogging -- and you're supposed to buy a GM car. This ad says more about the mind of GM's management than it does about selling cars. 3. Ralph Lauren: Filippa Hamilton The designer apparently decided that Hamilton was too fat. So first he made her into a bobble-head doll on Photoshop. And then he fired her. Nice!
2. World Wildlife Fund Brazil: World Trade Center "Let's re-enact Sept. 11, 2001, except with about 1,000 more planes!" What could possibly go wrong? 1. Virgin Mobile: Locker Room Tasteless and irrelevant at the same time: A woman in a gym locker room leaves her lips on the bench as she takes a shower. "It's probably not contagious as long as I, you know, air it out a bit," she babbles, as a horrified customer looks on. This sells phones ... how?
- BNET's Worst Ads of 2008