Blaqstarr protege Rye Rye creates twestival out of #ryeday

Rapper Rye Rye performs during the 2011 Northside Music Festival at Brooklyn Bowl on June 17, 2011 in the Brooklyn borough of New York City
Astrid Stawiarz/Getty Images
Rapper Rye Rye performs during the 2011 Northside Music Festival at Brooklyn Bowl
Astrid Stawiarz/Getty Images
(CBS/What's Trending) - Rye Rye is only 20 years old and has managed to gain a slew of fans online. Her digital support team rallied last Friday for her first national TV appearance on Leno and named it #RyeDay. No, they weren't talking about sandwiches, just about their favorite hip-hop/pop star with a unique sound and a style all her own.

Rye Rye had her fateful start when she left a rap on Blaqstarr's voicemail. He introduced her to M.I.A. and soon enough she was featured on the remix of "Paper Planes," working with Diplo, and on M.I.A.'s label N.E.E.T. Her previous online frenzy happened when she released a single with Robyn from her highly anticipated (and a year pushed back) debut album Go! Bang! Pop!

#RyeDay began late Thursday night as fans were tweeting up a storm. They were particularly amped about it because @RyeRye was reacting to almost every single tweet they sent. Now, if you're looking for an exact count of how many tweets went out, this isn't it, but it seemed like there were at least 300 from her alone on Friday about her TV performance. Fan RTs, @ replies, original tweets, and photos filled the stream all day and you can still search #RyeDay to get the residuals of the twevent.

Beyond her individual campaigns for major events in her young career, this girl knows how to work the web. She not only makes her music available but she has the look of the Internet down. Bright colors, flashy photos, and always with new content - Rye Rye has a hold on the Internet and is about to send herself over the top with the release of Go! Bang! Pop! on September 6, 2011. Her next major performance is on August 20, 2011 at the Sunset Strip Music Festival. #RyeDay pt. 2, here we come.

Tonya Cooke is from The Roxy, the famed L.A. music spot that has hosted hundreds of other famous acts such as Bob Marley, Bruce Springsteen, X, David Bowie, Warren Zevon, and My Chemical Romance. To learn more about the venue and its history,click here.
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