NEW YORK (CBS) Comic-Con wasn't the only weekend magnet for celebrities. On the East Coast side of things, New York's social set was in Bridgehampton on Saturday for the opening of the Mercedes-Benz Polo Challenge.
An exclusive event got under way to promote SWAGG, a forthcoming mobile application, and it was visited by celebrities such as Kourtney and Khloe Kardashian, Bethenny Frankel and Jill Zarin, among others, all buzzing around a private VIP tent.
New moms Frankel and Kourtney Kardashian caught up with each other in the Swagg Mobile application tent, where the reality stars chatted it up with Kardashian's on-again, off-again boyfriend Scott Disick.
Frankel wasn't the only "Real Housewives of New York" starlet in attendance; Jill Zarin also made an appearance in the VIP tents with her husband, Bobby, taking in the goods offered up by a Polo Ralph Lauren pop-up shop. Also in attendance was Kelly Bensimon.
Even Dina Manzo of "Real Housewives of New Jersey" came through in a flowing, summer-appropriate white dress.
The Mercedes-Benz Pop Challenge benefits the South Fork Breast Cancer Coalition, and is partnered with Coca-Cola, Crumbs bakery and Susan Foster Jewelry, which hosted a posh VIP brunch with Rolls-Royce on Sunday.