AOL Brings Back Digital City As (Yet Another) Blog
This story was written by David Kaplan.
In keeping with AOL's (NYSE: TWX) blog-a-week rollout that it's been doing for the past year to revamp its portal site, the Time Warner company is looking back to its Digital City brand. The site used to resemble IAC's (NSDQ: IACI) CitySearch network, but Digital City's new incarnation is more of a general interest blog, with the entertainment, food and nightlife topics underpinning its posts. Perhaps trying too hard to depart from the old Digital City, the site's postings represent a farrago of topics: a paean to gourmet grill cheese is sandwiched between a post on the upcoming vice presidential candidates' debate and a post critiquing media coverage of John McCain's closeness to the gambling business. Like the other sites, the revamped Digital City's ads will be handled by Platform-A, AOL's online ad group. Release
By David Kaplan