AIG Commercial: Before Crash, Company Was Focused on Butterflies
What was AIG doing before it tanked the global economy with its leverage bets on credit default swaps, took an $182 billion bailout in taxpayer money and gave its top employees $165 million in bonuses?
Thinking about butterflies, according to this old AIG commercial (video below). In the spot, a dad and his daughter are picnic-ing in a meadow by a river on a sunny day. Here's the loopy script:
Dad: What are you thinking about honey? Girl: Butterflies. Dad: Hey. Me too. Girl: But daddy, aren't you worried about protecting your company and employees in a changing gobal economy? Are you tapped into the right capital markets expertise? Help re-engineer institutional assets?[She goes on in this fashion, talking like a financial services sales rep, until the end of the ad]
Dad: We're with AIG honey, so I'm just thinking about butterflies. Girl: Oh.You can't make this stuff up. Hat tip to Gawker and AgencySpy