Microsoft cried foul play earlier this month when Google swooped up DoubleClick and urged regulators to scrutinize the deal to see if it violated antitrust laws.
But the advertising crowd seems pleased by the deal, according to this new article from Wired. So what's the upside for ad agencies? They say using Google as a one-stop shop for their advertising needs will help them streamline their work.
Some anticipated a harsh Google backlash, but that hasn't happened yet. It's still early though. Old media giants like NBC, CBS, and News Corp. probably won't sit around and watch Google sew up the online ad market without chiming in.